Worden Group
Darla Worden, picture taken on the Sculpture Trail of the National Museum of Wildlife Art overlooking the Elk Refuge

Worden Group
Maggie and Henri, Office Interns

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An afternoon business meeting in Jackson Hole: Tracy Hiatt, Darla Worden, Katie Wolitarsky and Katherine Longfield

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WordenGroup associates with friends from the Jackson Hole Chamber enjoy a summer afternoon

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WordenGroup had the opportunity to meet the remarkable Dr. Jane Goodall in Denver as she accepted the Global Explorers Citizens of the World award.

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Tracy, Anne, Darla and Eliza

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Darla, left, and Tracy, right, prepare to depart in a Tundra Buggy on Natural Habitat Adventures' Polar Bear Expedition in Churchill, Manitoba.

Worden Group
Katie, Darla, Katherine and Tracy enjoy a ski day at Jackson Hole Mountain Resort.

P.O. Box 968
Jackson, WY 83001

825 E Speer #201
Denver, CO 80218


Our People

Worden GroupDarla Worden

Worden began her career in the public relations department of the Denver Post overseeing PR and special events, then moved to magazine publishing at Wiesner Publishing where she became group publisher of Colorado Homes & Lifestyles and Atlanta Homes & Lifestyles. She returned to PR as VP of large Denver public relations firm Kinzley Hughes when they made her an offer she couldn't refuse, but soon decided to put her expertise to the optimal test by launching her own PR firm. In 1996 she opened the doors of WordenGroup Public Relations as a boutique PR firm with a niche focus on travel, tourism, art and architecture accounts. Worden's background on both sides of the desk — in media as a journalist, editor and publisher receiving many PR pitches and as a PR executive pitching her client's stories — provides her with a strategic understanding of what editors/writers/producers want. She has created and managed a number of websites and writes several blogs — plus Worden and her love of travel has been featured in many articles including a recent post on Insider Perks. Worden has been a hands-on strategic account manager for hotel accounts including the recent launch of Lake Tahoe's The Landing Resort & Spa, the Sierra Nevada Resort & Spa, the Rusty Parrot Lodge & Spa, ranked as best-in-North America by Travel + Leisure under her tenure, the Wyoming Inn, and the national award-winning launch of The Lodge at Sun Ranch. She loves to travel and spends time each summer in Paris where she hosts The Left Bank Writers Retreat — an event that she created in 2009 that combines her love of writing and travel.

Worden GroupAnne McGregor Parsons

Anne McGregor Parsons spent 20 years in publishing, from her start at Boston Magazine through five years as editor in chief of Colorado Homes & Lifestyles for a nuanced understanding of the editorial side of the magazine business. Her past freelance writing includes helping with the first year's launch of Natural Home magazine and a stint as Design columnist for ColoradoBiz. Parsons made the switch to PR during WordenGroup's early years, turning her pen to public relations writing for clients that is consistently well-received by editors and journalists (a New York Times writer recently asked if he could "borrow" some phrases directly from a pitch note for his article). Parsons' past client work includes successfully branding Natural Habitat Adventures as the first carbon neutral travel company and snagging multiple Trip of a Lifetime honors from National Geographic Traveler magazine for them and luxury tour company Africa Adventure Consultants, and her launch campaign for ultra-luxe ecolodge The Lodge at Sun Ranch won WordenGroup a national PR award for "Best Travel, Hospitality & Destinations Campaign." Parsons serves as PR lead for the Antlers at Vail hotel and National Museum of Wildlife Art. She lives in Denver with her husband and two daughters — affording a true insider's view of the family travel market with every vacation.

Worden GroupKatherine Longfield

Account executive Katherine Longfield has a background in art history and architectural theory, with a master's from Columbia University's Graduate School of Architecture, Preservation, and Planning. Her involvement in art/architecture media began in the musty basement of the Smithsonian as an intern, transcribing previously-unpublished interviews conducted by mid-century art publications. After moving on to work with a variety of museums, galleries and art commissions nationwide, she found a home at WordenGroup, where she's happily putting her expertise and grasp of somewhat esoteric architectural lingo to work as an account executive on art and architecture-related accounts. Katherine lives in Jackson, enjoying as many outdoor pursuits as possible including her latest athletic triumph, extreme tubing.

Worden GroupAmy Stark

Account Coordinator Amy Stark came to Jackson by way of Los Angeles, where she worked in television production for many years. Amy has worked for a variety of production companies, and has traveled much of the country producing unscripted series for networks such as Vh1, CBS, TLC, HGTV, Fox and Logo. A long-time fan of Jackson, Amy and her dog Maggie decided to trade in the beach for the mountains. She appreciates exploring all things creative and enjoys outdoor activities including skiing, hiking and golf.

Sarah Goldblatt

Sarah Goldblatt's career in architecture stretches back more than 20 years, and includes a Masters degree in Architecture and a Historic Preservation Planning and Design certificate from the University of Washington and five years as a freelance writer for publications such as the AIA's Architect Colorado and most recently 5280 magazine. As a licensed architect, Sarah has more than 14 years of experience as a project manager/ project architect designing educational, religious, and National Park Service projects. She lives with husband and two children in a lively Denver urban neighborhood and maintains a high-level of community engagement by volunteering with various non-profits. Additional diversions include hiking and playing in the Colorado mountains and enjoying the recent food truck phenomenon.

PRCred: Visit our blog! Please go to www.prcred.wordpress.com to keep up with all that's happening at Worden PR
WordenGroup is proud to be a supporter of the following organizations and events:
  • Foresight Ski Guides
  • No Barriers Summit
  • The National Museum of Wildlife Art
  • Jackson Hole Fall Arts Festival
  • Western Design Conference